Animation – GameXpert
GameXpert is an app that recommends games and rewards users with vouchers for playing. A video-ad was created to showcase the app’s key features and boost downloads. The logo and brand colors were pre-defined.
To keep the audience engaged until the download button at the end,
we incorporated dynamic and compelling animations. Instead of showing a phone screen or UI elements, we focused on a more immersive storytelling approach, as studies show that UI-heavy ads often feel less trustworthy.
Anna Papakonstantinou, Communicationsdesign in Hamburg.
Graphic Design, Animation, Illustration.
mail@anna-papakon.com • +49 152 5357 1361